If you got your hands on our new holiday catalog, there’s no way you could’ve missed that amazing neon tree smack-dab on the front cover. (And if you haven’t grabbed yours yet, hurry up and request a copy!) Did you know we were there for the actual making of the neon sign? Yeah, it was as cool as it sounds. Watch as Brooklyn’s Lite Brite Neon Studio gives us the ABCs of sign making—and check out how Madewell instantly comes to life.