The Madewell Denim Drive

You know those jeans at the bottom of your drawer that you haven’t worn in years (and truthfully have no intention of wearing again)? We want ’em.

We’ve teamed up with the International Child Art Foundation to create the Madewell Denim Drive, where we’ll take your jeans and put them to creative use. Kids of all ages will be able to use these materials for their many art projects—and in return, you’ll get 20% off your first Madewell jean purchase of the New Year. (Finally, a true win-win.)