Today we revealed our dreamiest collection yet, capturing the magic of spring with candy-coated palettes of color that mix perfectly with our chambray, indigo and luxe leather essentials. (And, of course, we upped the quirk factor with our very own cat-portrait photobooth!)
An adorable pug stopped by for his close-up (left), as did one of our favorite editors, Paper Magazine’s Mickey Boardman (right).
Curious what everyone’s saying about Madewell Spring 2013? Check out a roundup below of what our favorite magazines, bloggers and pinners loved about the collection. (And don’t miss the Madewell Wonderland Pinterest board we made, chock-full of pretty seasonal inspiration.)
@StyleCaster: Obsessed with these floral high-tops for spring from @madewell1937
@LuckyMag: Pretty much the perfect summer outfit at the @madewell1937 preview.
@Refinery29: Accessories overload at the @madewell1937 preview
@styleandpepper: Hello spring wishlist at the @madewell1937 SS13 presentation!
@bekkapalmer: Gold shoes were definitely the winner at the @madewell1937 preview this morning.