A Madewell Girl We Love: Model Liu Wen

Model Liu Wen is by far one of our favorites. Born in Hunan, China, the 25-year-old beauty is known for her outgoing and funny personality (not to mention killer cheekbones).  

But what we love most about this girl is her impeccable personal style. Her knack for mixing denim with designer duds and streetwear constantly provides us with style inspiration. The cover star of our first-ever Madewell catalog, she’s back in our latest spring edition modeling black and white fashion, one of the season’s biggest trends.

We caught up with the whimsical, globe-traveling Wen to find out about her denim choices, her styling tips and what she can’t leave home without. (Spoiler alert: It may include a cookie or two.)


You have such incredible off-duty style—who else do you admire for their sartorial choices? 

Kate Moss!

Where do you look for fashion inspiration?

My work is the best inspiration! Every makeup artist or stylist with whom I work has many special ideas, tips and creations. I can always learn so much from them.

What did you like about this shoot? 

Striped shirts and printed shorts, jeans and trousers are all items I buy and wear a lot in my private life. They are very easy to mix and match and they’re must-haves to create many different looks.

How would you describe your denim style?

I prefer skinny jeans. I’ll wear simple, tighter clothes on top to make a sexy look and when it’s colder outside I wear a big jacket over them.

You’ve said you would like to be a stylist. Do you offer advice on shoots?

Ha, ha—actually, I rarely offer my opinion on shoots. After all, I am working as a model now and think it’s more important for a model to let others be creative and realize their ideas.

How will you wear graphic black and white this spring?

I’m thinking of using a bright solid-colored bag to contrast with the black and white. 

When you have down time, what’s the first thing you want to do?

I let myself wake up naturally, do a manicure and my hair-care routine and cook for myself.

Is there anything beauty-wise you would never try? Say, with your hair color?

I wish to try everything beauty-wise (except plastic surgery), although sometimes I’m just not brave enough to take the plunge and do something that makes a big difference.

Since you are constantly traveling for work, what are you packing musts? 

I collect a lot of eco-friendly shopping bags that serve to separate my shoes and other small stuff in my luggage. For skincare, I always pack facial masks from Estée Lauder. There are always candies and very often a half a pack of cookies in my bag.