Labels We Love: By Zoé™

Leave it to the French to master the art of effortless romantic style, which is why we’re pretty much always on the hunt for hidden fashion gems from the City of Light. Our latest find is By Zoé™, a Parisian line founded in 2005 by a trio of stylish sisters. We chatted with eldest sister Melvina Sebban (she also doubles as head stylist for the brand), to hear first-hand how she and her siblings cultivate that quintessentially French je ne sais quoi that embodies each and every piece in this emerging line.

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How did you and both your sisters get involved in fashion?

We grew up in the fashion industry. Our father was a pant maker who specialized in denim, and growing up, we all worked with him. As kids, we would dress our dolls with bits of fabric we found in the factory.

Your designs feel so essentially Parisian. Why do you think that is?

Paris is romantic. We try to translate that into our collections and represent a vision of modern femininity.

What inspires you beyond the local culture?

We’re crazy about music! And we spend a lot of time looking at street style from around the world.

How can one easily master a laid-back French look?

We don’t buy head-to-toe looks from one designer, and we never hesitate to mix different pieces, even pairing fancy luxury goods with perfectly worn-in vintage denim.

Describe By Zoé in 5 words or less.

Cool, urban, feminine and sexy.*

*Editor’s Note: We couldn’t agree more.