Perfect Gifts For Picky Friends

For a fun lead-up to Christmas, we like to put our own spin on the tradition of Secret Santa: Instead of shopping for a secret someone, a mix of stylish pals shop from our Gift Well Guide and exchange presents only true friends would know to pick. To kick things off this year, we started with friends here at Madewell. Let the (virtual) unwrapping begin.


Says Alex: “Who doesn’t want a cool tee to rep her hometown? This Linen Los Angeles Tee is perfect for Jen.”


Says Jen: “Alex is the most prepared person I know. She’s the one who introduced me to the Tide To Go stick, and now I get to return the favor by gifting her the Minimergency Kit.”


Says Beth: “Michelle can wear heeled booties like they were sneaks, and the Billie Boot is the perfect height to pair with boyfriend jeans or a dress.”


Says Michelle: “Beth always visits her family in Ohio for Christmas. Our Transport Tote is the perfect carry-on for her.”


Says Dana: “Susan is in New York—downtown in Soho, to be exact—so she definitely needs this Funnelneck Sweater. Baby, it’s cold outside!”


Says Susan: “Dana, one of the best ladies I know, loves going on hikes with her two adorable pups. I’ll be giving her our Perfectly Shrunken Stripe Scarf so she can keep warm. Yes, it does get chilly in LA!”

Make your own wishlist here.