We love it when something great gets even better (cronuts, taxi-hailing apps, comfortable heels…), so it’s only natural that we’re constantly improving everything about our denim, the most important part of our wardrobes. This month, we’re welcoming a whole crop of new washes (a rich deep indigo, a faded black and a raw navy, to name a few). New details are also being introduced, like zipper front pockets and our coolest coated finish to date. And lastly, we’re debuting a whole new fit: the Alley Straight, our updated take on a straight leg—aka the fit that’s been missing from your closet.
For the particular: Free hemming. For the practical: Free shipping and returns. For everyone: Free compliments.
And because we want to see how great you look in your jeans, show us how you’re wearing them on Instagram. Tag #denimmadewell for a chance to be featured in our site gallery (and showered with compliments from us).
Visit our online denim bar to check out all the denim goodness.