Slip. Zip. Turn. Nod. Smile. Prepare for Compliments.


We love it when something great gets even better (cronuts, taxi-hailing apps, comfortable heels…), so it’s only natural that we’re constantly improving everything about our denim, the most important part of our wardrobes. This month, we’re welcoming a whole crop of new washes (a rich deep indigo, a faded black and a raw navy, to name a few). New details are also being introduced, like zipper front pockets and our coolest coated finish to date. And lastly, we’re debuting a whole new fit: the Alley Straight, our updated take on a straight leg—aka the fit that’s been missing from your closet.

For the particular: Free hemming. For the practical: Free shipping and returns. For everyone: Free compliments.


And because we want to see how great you look in your jeans, show us how you’re wearing them on Instagram. Tag #denimmadewell for a chance to be featured in our site gallery (and showered with compliments from us).

Visit our online denim bar to check out all the denim goodness.

Follow us on Instagram and Twitter for more.