Do Well: Give Your Old Jeans a Second Life


In our world, fall cleaning is just as much a thing as spring cleaning. It’s always right about now that we start unearthing pieces that haven’t seen the light of day in way too long, and clearing them out to make room for new fall clothes. This year, we decided to turn our annual ritual into an opportunity to help those in need. All those jeans that have been in a permanent state of hibernation? Starting tomorrow, August 12th, bring them into any Madewell store: We’re teaming up with Blue Jeans Go Green™ to turn denim into housing insulation for those in need.

Founded in 2006, Blue Jeans Go Green got its start working on projects in areas affected by Hurricane Katrina. They sent denim insulation to Habitat for Humanity projects in New Orleans, Baton Rouge and Mississippi. Fast forward to today and they continue to work with Habitat for Humanity affiliates around the U.S. to bring denim insulation to areas that need it most. It takes approximately 500 to 1,000 pairs of jeans to create enough insulation for one average U.S.-sized home (approximately 2,300 square feet). Lesson here? More is more, so bring ’em in.

As a little thank you for participating, we’re giving you $20 off a new pair of jeans when you contribute a pair to the cause (aka exactly the excuse you need to find a pair to take its place).

Check out our store locator here to find your nearest Madewell. Learn more about Blue Jeans Go Green here.

Blue Jeans Go Green is a trademark of Cotton Incorporated.

*Terms and conditions: Offer valid on purchases made in Madewell stores from August 12, 2014, through December 31, 2015, when you contribute one pair of jeans to the Blue Jeans Go Green denim recycling program and purchase at least one new pair of full-price jeans. Limit one discount per customer per day. Offer not valid at or on phone orders. Offer cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or used in combination with any other offer. Offer not valid on third-party branded items. Terms of offer are subject to change. Blue Jeans Go Green is a trademark of Cotton Incorporated.