Share Your Denim Love for a Chance to Win a $1,500 Gift Card

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Love our denim? Show us on Instagram. We’re teaming up with our friends at Artifact Uprising, the Colorado-based printing company that turns those fleeting insta snaps into the most beautiful prints. Great jeans are our thing, great photos are their thing — and great photos of great jeans? Well let’s make that your thing. The shutterbugs behind some of our favorite snaps will receive gift cards and be featured in Artifact Uprising’s signature card set. Keep reading for the hows and whens…

Here’s what to do. Instagram a picture of your jeans—from a cuffed-to-perfection outfit or a beautifully arranged stack on a shelf—with hashtags #denimmadewell #contest. The photographer behind our favorite snap will win a $1,500 gift card, 5 runners-up will receive $250 gift cards, and all will be featured in a card set by Artifact Uprising available at select Madewell stores this fall. You’ll have until 9/22 to enter up to 3 times per day and, well, you know how odds work. The more, the merrier.

*No purchase necessary. Open to legal residents of the 50 United States (including D.C.), 18 and older. Void where prohibited. Enter contest by September 22, 2014. For official rules and prize description, visit madewell.promo.eprize.com/denim. Sponsor: J.Crew Group, Inc., 770 Broadway, New York, NY 10003. Name Removal Notification System: If you would like your name removed from the sponsor’s mailing list, please send your name and address to Madewell Customer Relations, One Ivy Crescent, Lynchburg, VA 24513 or call 1 866 544 1937 and your name will be removed within 60 days of the request.

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P.S. You can recycle your old jeans in our stores right now — and get $20 off a new Insta-ready pair for participating. Learn more here.