Hometown Heroes: #MadewellBK Edition


The most exciting part of opening a new store is, invariably, meeting the people in our new neighborhood. We always seek out local creatives, from chefs to artists to makers (aka the people who are really influencing the culture) to get fully acquainted with our new digs. Case in point: our new store in Williamsburg, Brooklyn, where seven inspiring women—from an urban farmer to a perfumer—made our opening night extra special.

Meet our hometown heroes.


Anne McClain
Perfumer for MCMC Fragrances


Lisa Przystup
Owner of James’s Daughter Flowers


Skye Parrott
Photographer and creative director


Michele Ouellet
Model and vintner, Lorenza Rosé


Jenna Gribbon
Owner of artist-workspace The Oracle Club


Annie Novak (left), co-founder of Eagle Street Rooftop Farm and Nicole Franzen (right), food, lifestyle and travel photographer


With their help, we created a little guide to the area featuring more than 50 local spots to check out. We named it The Time Waster’s Guide to Williamsburg & North Brooklyn, and it’s available at our new store, but you can get a peek here.

Photography by Marilou Daube and Angi Welsch.