LA-based photographer Sierra possesses a proclivity for extremes. From her ritualized day-to-day (every morning starts with a stretch) to her favorite off-duty activity (learning new tricks on her skateboard), she believes in sticking to a schedule but still taking risks. We met up in her Silverlake neighborhood to see how Madewell fits into her day. Sierra’s everyday, in her own words, right over here…
My day always starts and ends with a good stretch; I prefer to ease into movement. I live by rituals, schedules and goals—life’s too short to not make the most of every day. That said, I do like some of my time to be left to chance.
Many days, I’ll go for a drive, turn on music and see where the road leads me. Mostly I’m location scouting, so these drives usually fuel some really productive studio time. When I was growing up, my dad ran his own businesses and worked seven days a week. That made me free-spirited and independent.
My skateboard is always in the trunk of my car, so I’ll find a place where we can bond, so to speak, later in the day. Skateboarding is so mental. You can’t just think about what you want your board to do, you have to envision the move. I always dress accordingly: skinny jeans with a bit of stretch, a jean jacket and high-tops is my version of a power suit.
I think there’s a difference between fashion and style. Fashion is broad; it’s trendy. Style is individual and personal. I think I’m a tomboy, but not too tomboy. Admittedly, I own too many pairs of sneakers, but that’s what I wear every day. I love to move. In fact, my instant mood-lifting trick is to do something physical: handstands, cartwheels, jumping around. I dress so I can do that at any time.
7:00am Stretching while the sun rises.
8:00am Breakfasting on whole wheat toast with jelly.
11:00am Out for a drive, location scouting.
4:00pm Skating and practicing some new tricks.
7:00pm Home cooking a vegetarian feast.
10:00pm Unwinding with another good stretch, then sleep.
At top, Sierra is wearing Denim Boyshorts in Frances Wash and her own Madewell shirt from a past collection. At center, she is wearing The Jean Jacket in Ellery Wash, a Crop Tee in Boating Stripe, High Riser Skinny Skinny Jeans: Torn-Knee Edition and her own shoes. At bottom, she is wearing her own shirt.
P.S. We want to see how Madewell fits into your day. Share your pictures and videos with #everydaymadewell #contest for a chance to win a closet full of Madewell (aka a $1,000 Madewell shopping spree).* Check out some of our current favorite snaps, here.
*No purchase necessary. Open to legal residents of the 50 United States (including D.C.), 18 years and older, who did not purchase any equipment for purposes of entering the contest. Void where prohibited. Enter contest by March 23, 2015. For official rules and prize descriptions, visit madewell.promo.eprize.com/everydaymadewell.
Photography by Angi Welsch.