Our Spring Trip to Tulum, By The Numbers


Thirteen swimsuits, four nights without electricity, an average temperature of 82° and more cochinita pibil than we can comfortably admit to… A look at the numbers behind our trip to Tulum, where we photographed our muse, Constance Jablonski.

It’s not that Tulum doesn’t like visitors, but it’s easy to get that impression. Most rooms book up a year in advance, and from the nearest airport, in Cancun, it’s an hour drive to a city where there’s intermittent electricity and directions are just a series of turns at notable landmarks. It’s far from a grand metropolis, but that’s the point. When exploring Tulum, you’ll find yourself stumbling upon the kinds of beaches that seem to only exist in movies. Here, we break down our time, by the numbers.


13 swimsuits: the bikinis and one-pieces we had on set—perfect for dips in the water between shots or refreshing outdoor showers under water from the cenotes, flooded caverns that serve as natural wells and supply Tulum’s running water (bonus: instant beachy hair).


7am: the time most hotels and restaurants turn on their generators, which then run until around 9pm. Otherwise, most power in Tulum—which is almost entirely off the electrical grid—comes from wind power and solar panels.


75 miles: the driving distance from the Cancun airport to Tulum—and if we weren’t hauling around a crew, it might’ve been the last time we were in a car. Biking is one of the easiest and quickest ways to get around.


3 pineapples: The number of fruits we “auditioned” for this shot (before enjoying them during a break). Another favorite food? The pork sandwiches made with cochinita pibil. (Try one and tell them Madewell sent you.)


5 women: the number of gals in our crew on set, including the laid-back Constance Jablonski, who had the very important job of bringing our newest beach-ready designs to life. (We think she did, as the locals would say, muy bien.)


7 rooms: the number of suites at Coqui Coqui, the oceanfront hotel where we spent a day of our shoot. Its weathered towers are right on the main drag, but the location still manages to feel off the grid.

Our “by the numbers” roundups are something of a tradition. See past shoots here and shop our newest arrivals here.

Photography by Angi Welsch.