Our National Denim Recycling Drive, By The Numbers


One vintage truck, 40 insulated homes, two bikes40,000 pairs of jeans… We’re breaking down how our national denim recycling drive is coming together (and how our denim has been used so far), by the numbers.

There is, perhaps, just one downside to being a denim lover—you can easily end up with a lot of it. Instead of letting those old pairs take up precious shelf space reserved for new favorite jeans, we found them a perfect second life: upcycling them into housing insulation for communities in need. Here’s how we kicked off our first-ever national denim recycling drive, starting in New York City.


80 percent: the amount of denim in housing insulation made through Blue Jeans Go Green™. The insulation benefits rebuilding efforts like Habitat for Humanity, and, so far, your recycled jeans have helped insulate over 40 homes.


1963: the year our pop-up recycling truck rolled off the Ford assembly line. It’s traveling throughout New York City all weekend—follow it in real time on Twitter to drop off your old jeans, or bring them into any of our 96 stores (find the nearest one here). Oh, and if you happen to see one of our two bikes cruising around the city, they’re accepting old jeans too.


40,000 pairs of jeans: the goal we want to reach—with your help. Bring your old jeans into your local store and you’ll get $20 off a new pair as our way of saying thanks for participating.

Get all the details here and find your nearest store here.

Photography by Jennifer Trahan.