Thing To Win: A Jeans-A-Palooza (Let Us Explain…)


If there’s one thing we’ve learned from the thousands of photos tagged #denimmadewell, it’s that everyone has a signature way of wearing the blue stuff. We’re talking about those style recipes and go-to tricks you pull out again and again—your “denim rules,” if you will. Show us yours for a chance to win a private party for you and 10 friends at a Madewell store, plus a $1,500 shopping spree for you and free jeans for each guest.* Here, helpful answers to a few FAQs…

What counts as a “denim rule”?
Any truism you rely on when you get dressed. It might be pairing heels with flares or tucking your tee into high risers. Imagine your go-to outfit. That.

How do I capture that in an Instagram snap?
With a great photo, of course, and a caption that explains your formula. Keep it short and sweet. Here’s an example: “Denim rule to dress by: dark denim on bottom, light chambray on top #denimmadewell #contest.”

How will you see it?
Make sure to add #denimmadewell #contest to your Instagram posts. We’ll be hand selecting our winners and adding the ones we love to our online gallery here.

How many times can I enter?
As many times as your blue-hued heart would like, so long as you have a “rule” to share.

What if I win the grand prize but don’t live near a Madewell store?
We’ve got you covered. If you’re the grand-prize winner and live more than 50 miles from the nearest Madewell store, we’ll provide a gift card beyond your $1,500 shopping spree in lieu of a private party. And the two runners-up will get one pair of Madewell jeans for you and an extra pair for your most denim-obsessed friend. (We’re all about sharing that true-blue love.)

Any other fine print?
It’s all in the details below—and our lawyers would love it if you read it all.

Shop our entire assortment of denim here and browse our #denimmadewell online gallery here.

Photography by Angi Welsch.

*Open to legal residents of the 50 United States (including DC), 18 and older. Void where prohibited. Enter contest by March 14, 2016. For Official Rules and prize descriptions, visit Sponsor: J.Crew Group, Inc., 770 Broadway, New York, NY 10003.