Our Summer Shoot in Hawaii, By the Numbers


73° temps, 45-second outfit changes, 2 golf carts… Going behind the scenes of our summer collection shoot in Oahu, by the numbers.

Travelers visit the Hawaiian island of Oahu for all sorts of reasons. Some go to surf, some want to hike, some just want to soak up that fragrant beachy air. We just so happened to go for work, but with that pristine shoreline as a backdrop, there was a blurred line between business and pleasure. And that’s precisely why it felt like the right place to shoot our summer collection, full of warm-weather pieces that effortlessly blur their own line between weekend and weekday, staycation and vacation. They’re the sorts of pieces you’ll want to pack in your suitcase for every adventure this summer. So that’s exactly what we did. Here we break down our shoot by the numbers.


73 degrees: the balmy daily forecast, complete with light ocean breezes perfect for running around in the grass and cooling off with iced coffees. (In our caffeinated trivia-researching state, we discovered that Hawaii’s the only American state to grow coffee.)


3 exotic flowers: the different types of blooms we purchased at a farmer’s market between shots—our favorites are the pincushions. (We DIY’d this drying rack at the hotel and transported them home wrapped in towels.)


85 feet: the height of the tallest wave ever surfed in Hawaii, famously ridden by boardsman Ken Bradshaw in 1998 at Outside Log Cabins reef near Waimea Bay. (On our last day, a few of us tried catching some waves ourselves and mastered some gentle four-footers.)


183 photos: the combined total of palm tree pictures taken by our crew. (This one was taken from the golf carts we packed onto as we hopped between beaches.)


45 seconds: the average amount of time it took our summertime muse Constance Jablonski to change into a new outfit. (Our year-round motto? Effortless wardrobes = effortless travel.)

12 gazillion: the reasons to enter our Wander With Us sweeps, but we’ll whittle the list down a bit. The grand prize is a dream Hawaiian getaway, with round-trip airfaire for two, a five-night stay at Moana Surfrider c/o HotelTonight, $500 of free driving with Zipcar and a free one-year membership, a $1,000 Madewell shopping spree, a $500 Artifact Uprising credit and more.*

Shop our summer collection here and see past “by the numbers” posts here.

Photography by Angi Welsch.

*No purchase necessary. A purchase will not increase your chances of winning. Open to legal residents of the 50 United States (including DC), 18 years and older. Void where prohibited. Sweepstakes ends June 28, 2016. For Official Rules, prize descriptions and odds disclosure, visit madewell.com/wanderwithus. Sponsor: J.Crew Group, Inc., 770 Broadway, New York, NY 10003.