We’re hitting the road again with Blue Jeans Go Green™ collecting your old denim and transforming it into housing insulation for communities in need. Each pair you bring will get you $20 off a new one*—and even better, the first 10 people to recycle at the first event in each city will score free jeans. Since we’ll be traveling for a few months, we asked Team Madewell friends across the country to share their favorite local spots in some of our tour stops—and they were just too good not to pass on.


We’re making two trips to Boston—September 1st–3rd and September 29th–October 1st—so Jenny at our Newbury Street store has just the right suggestions to add to our itinerary.

Boston Common Park: “The city’s must-see (and America’s oldest) park! It makes for a beautiful walk if you want to enjoy the weather—full of greens and lots of history.”

Saltie Girl: “This restaurant is everything, from its innovative menu (think toasted handmade gnocchi topped with caviar or fried lobster and waffles) to its maritime-inspired aesthetic. Hands down one of my favorite places to eat in all of Boston. Get there early as they don’t take reservations!”

Lady M: “Walk a couple of blocks after lunch to this sweet spot, home of some amazing crepe cakes. Their signature Mille Crepe is seriously something you’ll think about for days!”



Chicago friends, we’ll be nearby in Skokie on September 15th–17th. Drop off your old denim, then head back downtown and check out these hangouts recommended by Maddie at our Old Orchard store.

Miko’s Italian Ice: “This walk-up Italian ice stand has been a neighborhood favorite for over two decades. Visit its location in Wicker Park and take your fruity goodness for a walk on the Bloomingdale Trail (The 606) or past all the shops and restaurants in the neighborhood—you won’t be disappointed.”

Chicago Athletic Association Game Room: “Located on Michigan Avenue, across the street from The Bean and the Art Institute, you’ll find a beautiful bar and game room inside this historic building. Grab a hot pretzel while you play pool, bocce or tabletop shuffleboard.” 

Estereo: “This all-day bar is a must. Enjoy a drink (my favorite is the beer cocktail) while listening to Latin tunes and enjoying the breeze from their open garage doors. They also serve Chicago’s own Dark Matter Coffee.”



See ya there September 15th–17th. RSVP “yes” here—then stop by these favorite finds c/o Alicia from our Green Hills Mall store.

L.A. Jackson: “Delicious craft cocktails and city views atop the Thompson Hotel.”

Third Man Records: “Stop by Jack White’s Third Man Records, where you can browse albums from the label’s artists, catch a live show and even record your own voice onto the beauty that is vinyl.”

Germantown: “One of Nashville’s oldest neighborhoods with beautiful brick sidewalks, historic homes and tons of restaurants. Start at Lulu for a fresh juice and grain bowl. Walk down Fifth Avenue and explore boutiques like Wilder. End with dinner on the patio at Butchertown Hall.” 


We’ll be in town September 22nd–24th and can’t wait based on these recs by Jeanie of our Downtown Seattle store.

Mamnoon: “Traditional Middle Eastern cooking gets a modern spin at this popular spot in a former warehouse in Capitol Hill. Not only is the food AMAZING, the vibe is progressive, inclusive and very welcoming.”

Alki Beach: “I love the beachy vibe of Alki, with spectacular views of downtown Seattle and so many shops and eateries along the pedestrian walkway that runs through the sand.”

E. Smith Mercantile: “A quirky and well-curated mercantile with a historic throwback feel and a bar in the back—the best place for specialty cocktails and good conversation.”

Thanks for helping us feel like locals, team. Remember, we’re traveling far and wide on our Denim Forever Tour—see our full list of stops and RSVP here.

*$20 discount valid on purchases of full-price Madewell branded jeans made in Madewell stores or at when you contribute one pair of jeans to the Blue Jeans Go Green™ denim recycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on third-party branded items. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through the Blue Jeans Go Green™ denim recycling program is recycled into insulation, and a portion of this insulation (up to approximately 250,000 square feet) will be distributed to help communities in need.