CIRCLE OF FRIENDS: THE STORY OF AS EVER’S ORIGINAL SUPERFANS

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Everything about our new collaboration with reworked vintage label As Ever feels, well, meant to be. The story behind it, involving a small group of women, a man with a sewing machine and a shared love of jumpsuits, is just too good not to tell.

Let’s start from the beginning. Mark Kolski, the brand’s creator, started altering old-school boiler suits to fit his wife, Astrid. (Check out our interview here for more on his story.) Astrid’s friends were immediately interested in nabbing their own pieces, so Mark started to think of sewing as more than just a hobby.

Enter Sara Moffat, founder of LDBA, an art school in Brooklyn that hosts camps and workshops for kids and adults. Mark and Astrid signed up for her indigo-dyeing class and they all became fast friends (and Sara became a fast fan of Mark’s reconstructed clothing). As it so happens, one of Sara’s camp counselors, Alyza, also worked as a buyer for a store in Nolita called Oroboro, owned by…

Our next superfan April Hughes. Alyza recommended Mark’s line, and after a quick test in the shop, April knew As Ever would be a hit. She’s been stocking it ever since.

Cut to our head designer, Joyce Lee. She lives next door to Sara, who mentioned her friend’s reworked deadstock jumpsuits in amazing, vivid colors. One day, while shopping at Oroboro, Joyce came across a beautiful pink one-piece and thought it had to be Mark’s. Sara confirmed that it was, then introduced the two and the rest is history.

Talk about full circle, right? Now, let’s meet the ladies who made this dream collab happen.

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Joyce Lee, Head Designer at Madewell

PERSONAL STYLE PROFILE: Effortless, authentic, relaxed.

WHY SHE’S A SUPERFAN: At Madewell, we love to take inspiration from older garments and recreate them to feel modern. That’s what As Ever does with actual vintage clothes so it was fitting for us to partner on this collab!

MOST-LOVED AS EVER PIECE: I’m obsessed with my pink jumpsuit and want it in more colors! I love wearing it with a T-shirt underneath so I can also wear it as pants with the arms tied around my waist. And always with a pair of sneakers.

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Sara Moffat, Artist and Founder of LDBA 

PERSONAL STYLE PROFILE: Artistic, menswear-inspired, classic. 

WHY SHE’S A SUPERFAN: The brand has such an effortless grace, with a hint of workwear cool and functional elegance. Whenever I wear the clothes, everyone I come across wants them!

MOST-LOVED AS EVER PIECE: The Brancusi Pant. I wear mine with everything—high heels and a fancy top for dressier events or a linen tee and boots if I’m feeling more casual.

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April Hughes, Fashion Stylist/Consultant, Owner of Oroboro 

PERSONAL STYLE PROFILE: Comfortable, understated, tonal.

WHY SHE’S A SUPERFAN: When we tried As Ever out in our store, it was an immediate success—everyone loved it. The other day I was on a shoot with a director, and I ended up taking my jumpsuit off and trading clothes with her so she could wear it for the shot!

MOST-LOVED AS EVER PIECE: I have the jumpsuit in a bunch of colors, a different color for every mood. Oh, and I’m still trying to get my hands on a pair of Brancusi Pants! 

You’re just a couple of clicks away from becoming a superfan yourself. Shop the collab here.