by Kate Lauterbach (Madewell)
Alexa and Madewell Georgetown’s Kathleen O’Rourke say cheese in our vintage photobooth.
If you were one of the many who swung by our stores to celebrate the launch of Alexa Chung for Madewell, you probably got your fill of British candy (think Jammie Dodgers, Tunnock’s Tea Cakes and, Alexa’s personal fave, Galaxy Bars). Maybe you even treated yourself to a palm tree manicure inspired by a print from the collection (we were pleased to learn that our favorite manicurists were game for anything). And if you were one of the lucky ones at our D.C. event, you probably hopped into our black-and-white vintage photobooth to take some pictures with the style icon herself. If you didn’t make it out for the parties we sure did miss you, but feel free to check out all the pictures on our Facebook page. Thanks for the memories, everyone (especially you, Ms. Chung).
The wait is over: Shop the latest Alexa Chung for Madewell collection online right now at madewell.com and in stores at launch parties tonight. (Get all the details here.)
OK, folks: We’re T-minus one day till the official launch of Alexa Chung for Madewell. To tide you over, check out this exclusive video on Refinery29 of Alexa giving the lowdown on her latest collaboration with us.
And to make sure you’re prepared for tomorrow, here’s some insider info on shopping the collection: 1) Starting first thing in the morning, you can snag your favorites online at madewell.com. (Don’t hesitate—the collection sold out in a flash last year.) 2) If you plan on shopping it at to your local Madewell, the collection hits stores tomorrow evening (we’re having parties at most stores to celebrate—get all the details here). And 3) for those of you in San Francisco, Boston and Washington, D.C., Alexa will be heading your way to celebrate the collection with you.
Click here to get the full scoop on times, dates and details.
If you’ve been reading the blog or checking out our site, you probably already know that the latest Alexa Chung for Madewell collection launches this Thursday. But if you’re reading this now, we have a special secret to share: Our favorite style star drew this hilarious I’m Serious Tee herself just for the collection, and you can get it right now—two days before the official launch.
To snag yours first, just click here.
by Kendall Meade (Madewell)
Take a ride inside our favorite style muse’s daydreams, where hazy cruises through ’70s southern California veer off into the heart of the grunge decade. Where glam-rock boots meet the loveliest of frocks. Where Alexa Chung meets Madewell.
(P.S.: Check out how much New York Magazine loves the video too.)
Coming September 22nd.