Interviewing our Transport Collection (Really, Hear Us Out)


A few years ago, our design team set out to create something simple: a timeless tote so free of trendy details that you could carry it for as long as the leather would allow (aka forever). The result: our Transport Tote. Since then, we’ve added some new shapes and sizes, and while they all share the same rugged yet refined style—thanks to fine leather, minimal hardware and tonal stitching—each has its own pretty unique vibe. Allow us, or, um, them, to explain.

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#totewell: Tales of a Transport Tote



If there were a Best Supporting Actress award for wardrobe, the Transport Tote would win year after year.

Talk about breadth of character. It’s as versatile as it is ruggedly elegant, whether it’s resting contentedly in the basket of your bicycle or carrying a freshly plucked bouquet. Without a clasp or label—save the owner’s monogram—its biggest identifying mark is the very absence of one.

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According to us, all submissions to our #totewell Instagram contest are winners, but we did promise to narrow it down to three. Meet the Instagrammers who stole our hearts (figuratively and digitally).







Each of the winners will receive $1,000 Madewell gift cards (let the obsessive deliberations begin). And because we couldn’t resist, see a few more of our favorite submissions on Facebook here.

P.S. Don’t stop the #totewell love. Your pictures may still end up in our gallery on

Our Favorite #Totewell Instagrams So Far

When contest submissions are this good, it’s tough to play favorites, but here are nine ‘grams from our #totewell Instagram contest that we couldn’t help but show off. (Our Insta-friends really know their stuff—and just maybe they’ll inspire a snap or two of your own.)

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from top: @jessicacomingore, @romoromoromo, @wideeyedlegless, @misswhitneyowen, @laurenswells, @1956blooms, @laurenswells, @kccesiro, @amandajanejones

There are just a few more weeks left to enter our #totewell contest—you have until May 19th to be exact, so snap to it. Instagram a photo of where you’re taking your bag or what’s in it with hashtag #totewell for a chance to win one of three $1,000 Madewell shopping sprees.

Shop our entire assortment of Transport Totes here.

#Totewell For A Chance To Win A $1,000 Madewell Shopping Spree

At the Madewell offices, it isn’t uncommon to see our Transport Tote on many desks—or on the arms of many staffers riding the elevator (carrying everything from CSA deliveries to gym clothes to flowers). We suspect your favorite bag stays pretty busy too—and we want to see what’s in it and where it’s going.


Starting today, upload an image on Instagram of what’s in your bag or where you’re carrying it (you can show a Madewell tote or whatever you carry and love) with hashtag #totewell. The photogs behind our three favorite snaps will each receive a $1,000 gift card.* You have until May 19th, so start snapping.

Once you’ve entered, be sure to follow us on Instagram to keep up with the #totewell action.

P.S. Like what you see? That’s our Transport Tote, Hepcat Shades, Zip Pochette, Simple Stacking Rings and Daniela Bustos Maya™ Coin Bracelet. Below, our designer Alex wears a SkarGorn™ tee (similar here), her own jeans and our Billie Boot.

*No purchase necessary. Open to legal residents of the 50 United States (including D.C.), ages 18 and older. Void where prohibited. Enter contest by May 19, 2014. For official rules and prize description, visit

Entries must comply with Instagram’s Terms of Use. By uploading a photographic image (the “Photograph”) to Instagram with the hashtag #TOTEWELL, you grant Madewell, Inc. (“Madewell”), its agents and licensees, the irrevocable, sublicenseable, royalty-free right and license to reproduce, publish, transmit, distribute, create derivative works from and otherwise use the Photograph, as well your image or likeness as reflected therein and your name and/or biographical information in association with the Photograph, for marketing, public relations or other promotional purposes, in perpetuity, throughout the world, in all media and formats now or later known or developed, without further notice or compensation therefor. 

It’s Back: The Transport Tote

Good news: It’s finally warm enough for those upstate jaunts and coastal road trips you’ve been dreaming about. Even better? The beloved bag you’ll need for all of em is now back in stock. Cleanly cut in different shades of buttery leather, it’s bound to look even better as you wear it in. Which is good, considering how many summertime adventures you have ahead.


Get it now before it takes a summer holiday of its own.