New Chimala Jeans To Obsess Over


You’re likely already familiar with our love of Chimal—the Japanese denim from designer Noriko Machida that’s not easy to get your hands on. But when you do snag a pair, you’ll have jeans that you’ll love for a long time. The latest arrivals from this small-batch denim maker include some great new shapes—like these selvedge baggy jeans and this tapered pair.

There is something undeniably appealing, something so right for right now, about Chimala’s silhouettes. We think it has something to do with those fits (which are unlike anything else out there). They’re sexy in a laid-back, androgynous way, as if to say, “I don’t have to try.” Noriko says the jeans aren’t designed with a certain gender in mind. Instead, she pulls references from the strength of military workwear with an eye toward understatement. And there really is something delightfully unisex to them. When asked who she really loves seeing in her jeans, Noriko offered a very diplomatic response: “I don’t differentiate between stylish women and stylish men. I just love people who have their own style and wear clothes with confidence and attitude.” So to that we say: hide these from your boyfriend.

Sold on the idea of loosening up?
Shop our entire assortment of Chimala here.

Our Love Letter to Chimala

It’s hard to believe, but we’ve found a team that’s as obsessed with making meticulously perfect jeans as we are. Noriko Machida, head honcho behind the New York-based Chimala, takes denim to a whole different level—one that makes our jeans-loving hearts skip 10 different beats. We just got a new batch of their very rare denim, so pardon us while we freak out a little bit and count the ways we love Chimala.


1. The way you can spot them in a crowd (or from 10 feet away). From the consistently flattering fit to the distinct washes, these jeans are without a doubt eye-catching. And we mean that in the head-turning, getting-stopped-in-the-street kind of way.

2. The way the “white destroy” wash is not so white. It’s a creamy hue that you won’t find on the color spectrum. The closest thing we can compare it to is an artist’s unfinished canvas—which makes us like it even more.

3. The way the threads dangle just-so at the ankle. A raw-edge hem means the Japanese selvedge denim (the holy grail of jeans fabrics) has that perfectly distressed finishing touch.

4. The way they are not so easy to find. We’re one of the few places in the world to carry these jeans and that’s totally an added bonus. It just ups the special, have-to-have factor even more.

5. The way you look and feel in them. These words speak for themselves. A five-star reviewer says that they’re “the perfect length for motorcycle boots, sneakers, sandals, whatever. Comfortable beyond belief and worth every penny!”

Want to see the jeans (along with other amazing non-denim styles) in action? Just click over here and take a peek.


Behind the Seams: Chimala Denim

Everyone has wardrobe investments. You know, those pieces that despite their slightly higher price tag we deem worth it because of their impeccable construction and timeless appeal. Since our heritage is rooted in denim, we consider great jeans entirely splurge-worthy. And the amazing pairs crafted by NYC-based denim brand Chimala® definitely qualify. We went behind the seams with Noriko Machada, Chimala’s head designer.

Check out how Chimala’s head designer, Noriko Machada, effortlessly rocks double denim.

What makes Chimala denim different from other brands?

I closely follow vintage designs, styles and details and use only authentic selvedge denim, which is rare I think, especially for a women’s brand.  

What makes some denim pieces more expensive than others?

The denim used in my jeans is selvedge denim that is woven on pre-war vintage shuttle looms in a traditional way. Plus, there are a lot of processes our highly skilled artisans do by hand when washing and distressing.

Do you have any tips for how to keep jeans from fading and/or stretching out?

The best thing is not to wash them! But since you need to wash your denim sometimes to get rid of sweat and dust or dirt, you should always turn your jeans inside out, wash in cold water and use only a small amount of detergent if needed to prevent damaging the material. Hang dry in the shade; never tumble dry or dry clean. If the denim is not too dirty or if you want to bring the shape back from stretching, you can just give it a quick rinse and hang dry.

How do you like to wear denim?

I love denim on denim and mixing beat-up jeans with something more luxurious or feminine.

Do you have a favorite place to shop?

Definitely the Brooklyn Flea.

When you’re not wearing denim, you’re in…

Chinos, men’s trousers or military pants.


A Chimala look we love. Shop it here.

What Chimala pieces are you most excited about this season?

Chino shorts, denim shorts, our Camo Jacket and our Denim Ankle Pants.

Where do you find inspiration for your designs?

From actual vintage pieces or photo books of vintage clothes.