We spent an afternoon with Kathie Sever, founder of chain-stitch collective Ft. Lonesome, in her Austin studio to learn about how she started her business—which has a cult following among those in the know—and why one-of-kind pieces are so, so special.
A zillion years ago, monograms were used to mark territory, stamp property and for artists to leave their marks. Now, the tradition’s softened and personalization is a way to make something you purchase even more yours. Which is exactly why we started monogramming our denim earlier this year. (Who doesn’t want “hola” on a chambray shirt?) But with 18 colors to choose from, it can be hard to pick. Here, we gathered four solid tips from our design team—people who definitely would know. FYI. (Wink.)