Behind the Scenes on our Denim Forever Tour: Chatting with Indie Band Freedom Fry

FreedomFry

Coming to you (almost) live from somewhere between Seattle and Boulder, it’s Freedom Fry (!). The indie-pop band is traveling across the country with the Denim Forever Tour, a denim-recycling, live music, IRL-hang bonanza. We got to spend a little time chatting backstage with Marie and Bruce, singers and guitarists both, about bonding over karaoke songs, their signature outfits and their first musical memories. We suggest setting the scene by playing this blissed-out version of their newest single “Shaky Ground.” Ready? Let’s chat.

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Do Well: What Happens to Those Jeans You’ve Been Recycling in Our Stores?

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Since August, we’ve been collecting your used denim in our stores, in partnership with our friends at Blue Jeans Go Green. Approximately 1,000 pairs are coming through our doors monthly (thank you!). What happens to this denim exactly, you may wonder? Two of our team members, Susan and Danielle, were on hand for the entire process, from collecting the jeans in our stores to installing the insulation with Habitat for Humanity.

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#Denimmadewell #Contest: The Ones We’re Loving

@tctaylorcatherine

@tctaylorcatherine

We admittedly love combing through the many inspiring Fashion Week street style pictures that are currently flooding our screens–but the truth of the matter is, the images that have really been catching our eyes are your #denimmadewell #contest submissions (truth). We’ve rounded up a few of our very favorites below for your perusing pleasure. PSA: You have till 9/22 to enter as many photos as you want, and the grand prize winner receives a $1,500 gift card, while five runners-up will receive $250 gift cards.* All six winners will be featured in a card set by Artifact Uprising. Everyone receives our undying double-tapped love. So, you know, snap to it.

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