WHAT GOES INTO ONE PAIR OF RIVET & THREAD JEANS?

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Limited edition, small batch and made in LA, Rivet & Thread jeans are crafted with best-of-the-best denim, giant machines—and a bit of elbow grease. We went behind the scenes at our denim studio—where the same family has been making jeans since 1975—to see the magic happen. Spoiler alert: They really know what they’re doing.
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How Ft. Lonesome Makes Chain-Stitching Magic Happen

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We spent an afternoon with Kathie Sever, founder of chain-stitch collective Ft. Lonesome, in her Austin studio to learn about how she started her business—which has a cult following among those in the know—and why one-of-kind pieces are so, so special.

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JEANS AS BFFS: A FASHION WRITER ON HER DENIM LOVE AFFAIR

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We first met Elle writer Leah Melby Clinton when she turned us into the living embodiment of the blushing emoji with her piece about our black skinny jeans. Leah’s a true-blue denim devotee (one of us, in other words), so as we got to work on our latest version of our Denim Report (in stores and right here), we wanted to get her take on jeans and why they have such a hold on our collective hearts. We won’t say much more other than…yeah, she gets it.

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DIY Denim Distressing: Here’s how to do it

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We love a good recipe. But our favorite kind is less stirring and sautéing, more ripping and repairing. Yep, we’re talking denim distressing recipes, aka how to get that loved and lived-in look you want (and play denim designer at the same time). Below, you’ll find three of our tried-and-true denim distressing formulas, for right-now details like raw hems and artful tears. You’ll need: scissors, a seam ripper, a Dremel rotary tool (not as scary as it sounds, Google it), elbow grease and confidence. You got this.

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HOW MADEWELL TEAM MEMBERS FOUND THEIR DENIM SOUL MATES

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We’ve all been there. A cool girl on the street. A pair of jeans that fits her just so. And then right as you’re about to eye the label, she disappears into the crowd. Here at Madewell HQ, we’re very familiar with this scenario—though thankfully, it happens most often in our offices and we can track each other down pretty easily. We decided to chat with our most denim-obsessed staffers about the jeans they’ve loved + lost and loved + well, won. They spilled; some serious denim love stories ensued.

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Style Recipes: Jeans + Boots, 3 Ways

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For those of you looking at the new shapes of denim—wider legs, frayed edges and cropped hems—and wondering which boots to wear with ’em, we’ve got you. Or rather, our stylist Pippa does. Here, she breaks down the wardrobe recipes you need now. Get a leg up. A step in the right direction. Let’s get kicking. (You get the idea.)

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Behind the Scenes on our Denim Forever Tour: Chatting with Indie Band Freedom Fry

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Coming to you (almost) live from somewhere between Seattle and Boulder, it’s Freedom Fry (!). The indie-pop band is traveling across the country with the Denim Forever Tour, a denim-recycling, live music, IRL-hang bonanza. We got to spend a little time chatting backstage with Marie and Bruce, singers and guitarists both, about bonding over karaoke songs, their signature outfits and their first musical memories. We suggest setting the scene by playing this blissed-out version of their newest single “Shaky Ground.” Ready? Let’s chat.

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Five Rules to Dress By This Fall

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Hard to believe how fast summer has flown by once again, but fall is on its way. We’re craving sweaters, coats and jeans, because cooler temperatures mean layering. And layering means outfits with more textures, more colors and sometimes, a little more personality. These are five of the rules we get dressed by each fall and how we’re interpreting them right now.

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Madewell + goop = The Jumpsuit You’ll Be Living In

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Denim Every Day. Three little words, one very big idea. Every morning for the past 23 days, we’ve unveiled one totally new, unexpected denim exclusive online. There’ve been denim sneakers you can only find here and an overalls-scented candle, and we (finally!) launched maternity jeans. And we saved one of the best for last: a laid-back jumpsuit created with our style-minded friends at goop. They’re as obsessed with the small stuff as we are (like choosing the perfect lightweight fabric and adding an easy drawstring waist). We also share a love for less-is-more simplicity, hence the easygoing shape and understated hardware. So how did two denim-loving groups merge their shared styles? We’ll let goop’s Fashion Director Laurie Trott—who, we might add, has 20+ years of fashion-world cred—explain.

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