Here’s a paradox: We just debuted a brand-new denim collection that’ll have you feeling like you traveled waaay back in time (in the very best way). We dreamed up a capsule of old-school-meets-right-now styles made from 100% cotton, no-stretch, keep-forever denim that breaks in beautifully. Wanna know more about these jeans-as-time-machines? Read on to see how different decades inspired some of our favorite styles.
We combed through your Qs on Instagram, and whether you’re looking to test the wide-leg waters, stumped when it comes to half-tucked shirts or just curious about what’s hot and happening in denim—we’ve got all the As for you. Read on for expert recommendations on how to wear our favorite fabric, straight from our Team Madewell stylists.
It’s here, it’s here (!). Our curvy fit has arrived. We took classic skinnies with smoothing Magic Pockets in front and reengineered them for women with an hourglass shape—translation: if you have a booty, these jeans are for you. We chatted with our denim design expert, Aubrey, about how this style came to be and why she can’t wait for people to try ’em.
Since they’re experts in all things fashion-y, fun and super-relatable, we couldn’t wait to have the team at Man Repeller take our denim for a test-drive—and as you’ll see in this video, they were totally up for the challenge. Check out the serious(ly funny) results above, then get to know the leading ladies below.
Ah, the ’70s—an endless font of wardrobe inspiration that we always seem to find ourselves tapping into. Lately, we’ve been focused on the DIY-ness of that time. Think destructed, reconstructed, pieced-together denim that’s unique and personal yet ready to wear with anything in your closet.
A new year calls for starting fresh, setting resolutions (that you’re really, really gonna keep this time) and, of course, trying new takes on old faves. We’re all about taking basics up a notch, so here’s our roundup of some next-level staples that we’re already reaching for on the regular.
In Defense of Black Denim
an essay by Natalie Shukur
In my mind, black denim is just about the most punk thing you can wear. Skaters, rockers, beatniks—fringers of all stripes—these touchpoints of antiestablishment, androgynous style are forever tacked to my internal mood board. And black denim, birthed in basements and garages, overdyed and DIY, has long been part of my uniform.