A new year calls for starting fresh, setting resolutions (that you’re really, really gonna keep this time) and, of course, trying new takes on old faves. We’re all about taking basics up a notch, so here’s our roundup of some next-level staples that we’re already reaching for on the regular.

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Meet our #WildlySimple Winners

It might seem a like an oxymoron: the impossible choice. But when sifting through the visual treasure trove that was our #wildlysimple contest submissions, we had a tough time choosing just three winners. Meet the follow-worthy shutterbugs who caught our eye and still have us double-tapping.

Arlena Armstrong, @astrongarm


The Pittsburgh native’s head-to-toe outfit Instagrams have us mentally packing for our next trip—we’ll be using her hand-printed stationery instead of souvenir shop postcards.

Anna Jepson, @annajepson


From her klutz-proof photographic recipes to color-themed inspiration sets, Anna Jepson has mastered the art of the modern triple threat. (That is, stylish, whip smart and a total pro in the kitchen.)

Lauren Yates, @ponytailjournal


The model and “pursuer of goodness” living the “funnest life possible” runs such a wanderlust-inspiring Instagram feed, she could sell us bottled air (which, from the shores of the beaches she surfs every morning, we’d happily take).

P.S. Missed out on #wildlysimple? There’s more right around the corner. Keep up with us on Instagram and Twitter.


Now that summer’s in full effect, we’re plotting and scheming some serious warm-weather getaways here at our homebase. We’ve gathered some travel-hungry members of team Madewell to find out where they’re headed next —and what they’re bringing with them.

Angela Hu, social media star
Soft Embroidery Cropped Shirt

I’m going to Napa, California, for my sister’s bachelorette party and since it’s going to be really hot (heat wave!), I’m bringing this top—the white hue and loose cut will keep me cool during wine tastings.


Ashish Gurung, design guru
Herschel Supply Co.® Parcel Suitcase

While I’m staycationing for most of this summer to enjoy the city when everyone is away, I’ll head to Belize right before fall for some oceanside fun. I can fit all my beachwear, souvenirs and then some in this camo-print suitcase—plus, it’s really easy to spot in a sea of black bags.


Anne Crisafulli, merch master
Denim Cutoff Shorts in Wave Wash

What says California cool and comfort better than a pair of denim cutoffs? I’m bringing mine along for the big drive down the coast from San Francisco to San Diego. Along with taking a million photographs, I plan on stopping by Big Sur, San Ysidro Ranch and, of course, Venice Beach in LA.


Christie Young, web design whiz
Hepcat Shades

This summer I’ll be spending my vacation hiking Mount Katahdin in Baxter State Park, Maine. And while that climb doesn’t leave much room for sundresses or swimsuits, I’ll definitely have my Hepcat Shades on at all times (the wind is supposed to be crazy up there).