YOUR MOST (T)WINNING PICS, OUR FAVORITES (SO FAR)

You and your BFF, your partner in crime, your sibling, your coworker—no matter who you choose, we want to see how you wear Madewell. We’ve had a bunch of amazing submissions so far, and even though it wasn’t easy narrowing down our favorites so far, we accepted the challenge—here are four we’re loving right now. Thanks for sharing @charmedbycamille, @jessval, @justjesigram and @skylarrenee93 (!)

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Tees Tête-à-Tête: 3 Duos Take Our “How Well Do You Know Each Other” Challenge

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Some may argue that what you like in a tee says a lot about who you are. OK, we may argue this, but hear us out. It’s likely that you and your closest gal pal have different criteria when choosing a T-shirt while also sharing a like-mindedness on some points as well. It’s these nuances in taste that often extend beyond the sartorial and make two people so perfectly complementary. So we decided to explore this idea via three of our favorite duos—two pairs of sisters and one couple—and had them play a little game we call “Tees Tête-à-Tête.” They each answered the same questions and guessed how the other might respond. They discovered some stuff they didn’t even know about the other—and in turn revealed even more to us.

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HOW MADEWELL TEAM MEMBERS FOUND THEIR DENIM SOUL MATES

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We’ve all been there. A cool girl on the street. A pair of jeans that fits her just so. And then right as you’re about to eye the label, she disappears into the crowd. Here at Madewell HQ, we’re very familiar with this scenario—though thankfully, it happens most often in our offices and we can track each other down pretty easily. We decided to chat with our most denim-obsessed staffers about the jeans they’ve loved + lost and loved + well, won. They spilled; some serious denim love stories ensued.

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WORKS OF MICRO-FICTION INSPIRED BY OUR SPRING 2017 LOOKBOOK

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It’s difficult to wrap our heads around the fact that crisp, glorious, warm spring days will return. But the fact that they indisputably will is what keeps us going the mornings it feels too cold to breathe. The annual launch of our spring lookbook always seems like a harbinger of all things good and sunny, and it’s just arrived (+ you can pre-order your favorite styles right now). To celebrate, we asked our friend Dayna Evans, writer at New York Magazine’s The Cut, to indulge our obsession with her genius works of micro-fiction—she’s been parodying our lookbooks over at The Cut for a few seasons now and we eagerly wait to literally laugh out loud (we’re talking serious, OMG-so-good belly laugh) every season while reading them. She was kind enough to work her imaginative magic exclusively for us and…well…just read.

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