HOMETOWN HEROES: TEXTILE DESIGNER HOPIE STOCKMAN

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Creativity knows no bounds for our Hometown Heroes, so we’re always inspired by what our favorite local makers and designers are up to. Most recently we visited the LA home base of Block Shop Textiles, where Hopie Stockman and her sister Lily dream up designs that artisans in India turn into beautiful block-printed textiles. Hopie filled us in on everything, like how Block Shop started as an art project before it was a business, late-night papier-mâché mask making and heated debates about cornflower blue.

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HOMETOWN HEROES: FLORIST AMBER LU

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Say hello to another one of our Hometown Heroes: LA-based artist and florist Amber Lu. As admirers of her eye-catching arrangements, we were excited to get a peek inside her studio and learn more about her process. Check out Amber’s favorite way to spark new inspiration, her most essential tools, advice for other creatives and more.

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HOMETOWN HEROES: CERAMIST RAMI KIM

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We’re back to celebrate more of our Hometown Heroes, aka local makers, designers and creatives we love all across the country. Enter: Rami Kim, an LA-based animator-turned-ceramist whose whimsical work (featuring lots of faces and cats) is right up our alley. Find out about her process and inspirations, plus the advice she has for other artists looking to turn their hobbies into full-time gigs.

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HOMETOWN HEROES: MEET PHOEBE SUNG AND PETER BUER OF COLD PICNIC

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Local makers, designers and creatives are always inspiring to us, so we are superexcited to be hosting in-store pop-ups for our Hometown Heroes all over the country. Meet NYC-based couple Phoebe and Peter of Cold Picnic. They design Instagram-worthy bath mats, pillows, blankets and other dreamy textiles from their studio in Queens and were kind enough to hang out with us for the day.

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HOMETOWN HEROES: MEET MEGAN MUSSARI OF APPRVL

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We’re endlessly curious about how our favorite local creatives, designers and makers do their thing, which is why we’ll be celebrating them at store parties across the country. Wanting to get an even closer look, we toured a few nearby studios and talked to the Hometown Heroes behind them. Say hello to Apprvl founder Megan, an expert at Japanese shibori indigo dyeing who makes all of her one-of-a-kind designs in Brooklyn. Continue reading

HOMETOWN HEROES: MEET JOSEPHINE HEILPERN OF RECREATION CENTER

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We’re all about celebrating our Hometown Heroes (i.e., local creatives, designers and makers we love), which is why you’ll find them at in-store pop-ups across the country. Get to know a few neighborhood friends as we peek inside their workspaces and chat with them. First up is Josephine, the ceramist extraordinaire behind Brooklyn-based Recreation Center.

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Hometown Heroes: #MadewellBK Edition

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The most exciting part of opening a new store is, invariably, meeting the people in our new neighborhood. We always seek out local creatives, from chefs to artists to makers (aka the people who are really influencing the culture) to get fully acquainted with our new digs. Case in point: our new store in Williamsburg, Brooklyn, where seven inspiring women—from an urban farmer to a perfumer—made our opening night extra special.

Meet our hometown heroes.

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