HOMETOWN HEROES: MEET PHOEBE SUNG AND PETER BUER OF COLD PICNIC

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Local makers, designers and creatives are always inspiring to us, so we are superexcited to be hosting in-store pop-ups for our Hometown Heroes all over the country. Meet NYC-based couple Phoebe and Peter of Cold Picnic. They design Instagram-worthy bath mats, pillows, blankets and other dreamy textiles from their studio in Queens and were kind enough to hang out with us for the day.

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HOMETOWN HEROES: MEET MEGAN MUSSARI OF APPRVL

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We’re endlessly curious about how our favorite local creatives, designers and makers do their thing, which is why we’ll be celebrating them at store parties across the country. Wanting to get an even closer look, we toured a few nearby studios and talked to the Hometown Heroes behind them. Say hello to Apprvl founder Megan, an expert at Japanese shibori indigo dyeing who makes all of her one-of-a-kind designs in Brooklyn. Continue reading

HOMETOWN HEROES: MEET JOSEPHINE HEILPERN OF RECREATION CENTER

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We’re all about celebrating our Hometown Heroes (i.e., local creatives, designers and makers we love), which is why you’ll find them at in-store pop-ups across the country. Get to know a few neighborhood friends as we peek inside their workspaces and chat with them. First up is Josephine, the ceramist extraordinaire behind Brooklyn-based Recreation Center.

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Hometown Heroes: #MadewellBK Edition

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The most exciting part of opening a new store is, invariably, meeting the people in our new neighborhood. We always seek out local creatives, from chefs to artists to makers (aka the people who are really influencing the culture) to get fully acquainted with our new digs. Case in point: our new store in Williamsburg, Brooklyn, where seven inspiring women—from an urban farmer to a perfumer—made our opening night extra special.

Meet our hometown heroes.

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