Thing To Win: A Jeans-A-Palooza (Let Us Explain…)


If there’s one thing we’ve learned from the thousands of photos tagged #denimmadewell, it’s that everyone has a signature way of wearing the blue stuff. We’re talking about those style recipes and go-to tricks you pull out again and again—your “denim rules,” if you will. Show us yours for a chance to win a private party for you and 10 friends at a Madewell store, plus a $1,500 shopping spree for you and free jeans for each guest.* Here, helpful answers to a few FAQs…

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#Denimmadewell #Contest: See the Winning Snaps at Our Upcoming Insta-Exhibitions


The grand-prize winner, @jodylane

It was quite the task narrowing down the inspiring, entertaining and charming #denimmadewell #contest submissions to one grand-prize winner and five runners-up, but, well, we did what we had to do. If you love the winning images as much as we do, join us for our first-ever Insta-Exhibitions on October 2nd in select stores. Our friends at Artifact Uprising (aka our #denimmadewell #contest partners in crime) have lent their printing talents to create beautiful displays of each of the winning pics for your viewing pleasure that evening. They’ve also printed card sets featuring all six of the winners—it’s our way of saying “thanks for coming” that night.* Check out our list of participating stores and RSVP here.

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#Denimmadewell #Contest: The Ones We’re Loving



We admittedly love combing through the many inspiring Fashion Week street style pictures that are currently flooding our screens–but the truth of the matter is, the images that have really been catching our eyes are your #denimmadewell #contest submissions (truth). We’ve rounded up a few of our very favorites below for your perusing pleasure. PSA: You have till 9/22 to enter as many photos as you want, and the grand prize winner receives a $1,500 gift card, while five runners-up will receive $250 gift cards.* All six winners will be featured in a card set by Artifact Uprising. Everyone receives our undying double-tapped love. So, you know, snap to it.

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Share Your Denim Love for a Chance to Win a $1,500 Gift Card


Love our denim? Show us on Instagram. We’re teaming up with our friends at Artifact Uprising, the Colorado-based printing company that turns those fleeting insta snaps into the most beautiful prints. Great jeans are our thing, great photos are their thing — and great photos of great jeans? Well let’s make that your thing. The shutterbugs behind some of our favorite snaps will receive gift cards and be featured in Artifact Uprising’s signature card set. Keep reading for the hows and whens…

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According to us, all submissions to our #totewell Instagram contest are winners, but we did promise to narrow it down to three. Meet the Instagrammers who stole our hearts (figuratively and digitally).







Each of the winners will receive $1,000 Madewell gift cards (let the obsessive deliberations begin). And because we couldn’t resist, see a few more of our favorite submissions on Facebook here.

P.S. Don’t stop the #totewell love. Your pictures may still end up in our gallery on

#Totewell: Where We’ve Taken Our Transport Totes


With temperatures (finally) on the rise and the long Memorial Day weekend approaching, we’ve got travel on the brain. For some inspiration—and in the spirit of our #totewell contest—we asked a few of our friends from around the office to share memorable places they’ve journeyed with theirs.

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Our Favorite #Totewell Instagrams So Far

When contest submissions are this good, it’s tough to play favorites, but here are nine ‘grams from our #totewell Instagram contest that we couldn’t help but show off. (Our Insta-friends really know their stuff—and just maybe they’ll inspire a snap or two of your own.)

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from top: @jessicacomingore, @romoromoromo, @wideeyedlegless, @misswhitneyowen, @laurenswells, @1956blooms, @laurenswells, @kccesiro, @amandajanejones

There are just a few more weeks left to enter our #totewell contest—you have until May 19th to be exact, so snap to it. Instagram a photo of where you’re taking your bag or what’s in it with hashtag #totewell for a chance to win one of three $1,000 Madewell shopping sprees.

Shop our entire assortment of Transport Totes here.

#Totewell For A Chance To Win A $1,000 Madewell Shopping Spree

At the Madewell offices, it isn’t uncommon to see our Transport Tote on many desks—or on the arms of many staffers riding the elevator (carrying everything from CSA deliveries to gym clothes to flowers). We suspect your favorite bag stays pretty busy too—and we want to see what’s in it and where it’s going.


Starting today, upload an image on Instagram of what’s in your bag or where you’re carrying it (you can show a Madewell tote or whatever you carry and love) with hashtag #totewell. The photogs behind our three favorite snaps will each receive a $1,000 gift card.* You have until May 19th, so start snapping.

Once you’ve entered, be sure to follow us on Instagram to keep up with the #totewell action.

P.S. Like what you see? That’s our Transport Tote, Hepcat Shades, Zip Pochette, Simple Stacking Rings and Daniela Bustos Maya™ Coin Bracelet. Below, our designer Alex wears a SkarGorn™ tee (similar here), her own jeans and our Billie Boot.

*No purchase necessary. Open to legal residents of the 50 United States (including D.C.), ages 18 and older. Void where prohibited. Enter contest by May 19, 2014. For official rules and prize description, visit

Entries must comply with Instagram’s Terms of Use. By uploading a photographic image (the “Photograph”) to Instagram with the hashtag #TOTEWELL, you grant Madewell, Inc. (“Madewell”), its agents and licensees, the irrevocable, sublicenseable, royalty-free right and license to reproduce, publish, transmit, distribute, create derivative works from and otherwise use the Photograph, as well your image or likeness as reflected therein and your name and/or biographical information in association with the Photograph, for marketing, public relations or other promotional purposes, in perpetuity, throughout the world, in all media and formats now or later known or developed, without further notice or compensation therefor. 

Sneak Peek: Our Spring Catalog (Hitting Your Mailbox Tuesday)


Bike rides, bare legs, warm breezes—there’s a lot to look forward to this spring, and it’s right around the corner (promise). But numero uno on our looking-forward list? The launch of our spring catalog. We can’t show you everything just yet, but we can tell you this: We took our favorite tattooed Texan (who has the sexy-tomboy thing on lock) to one of our favorite places (a seaside country with blue waters, rustic sandstone buildings and steering wheels on the opposite side). The photos we snapped were so striking, we just had to share a few. There’s plenty more on the way, so check back Sunday, March 9th, when we share the catalog on Pinterest.


P.S. You’ll find more images on Instagram and behind-the-scenes moments on Twitter.