Madewell + goop = The Jumpsuit You’ll Be Living In


Denim Every Day. Three little words, one very big idea. Every morning for the past 23 days, we’ve unveiled one totally new, unexpected denim exclusive online. There’ve been denim sneakers you can only find here and an overalls-scented candle, and we (finally!) launched maternity jeans. And we saved one of the best for last: a laid-back jumpsuit created with our style-minded friends at goop. They’re as obsessed with the small stuff as we are (like choosing the perfect lightweight fabric and adding an easy drawstring waist). We also share a love for less-is-more simplicity, hence the easygoing shape and understated hardware. So how did two denim-loving groups merge their shared styles? We’ll let goop’s Fashion Director Laurie Trott—who, we might add, has 20+ years of fashion-world cred—explain.

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Do Well: Prinkshop™ for Edible Schoolyard & Madewell

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Prinkshop, a recent addition to our Labels We Love family, makes philanthropy look especially good. Consider our exclusive tee—with its French slogan, supersoft fabric and easy shape, it’s a total winner even before you discover that 30 percent of the profits benefit Edible Schoolyard (an awesome organization that teaches kids how to grow and cook nutritious food). Grounded with attention-grabbing graphics, prinkshop designs are tees with a message—without that whole “got it for free at a fun run” vibe. (You know what we’re talking about, right?)

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