#WELLHEELED: TEAM MADEWELL’S PERSONAL SHOE CARE TIPS

In search of the best ways to keep our favorite kicks looking like new, we reached out to members of our Madewell fam across the country, from Portland to Atlanta. Whether they’re dealing with breakfast taco mishaps or muddy puppy paws, these ladies had plenty of shoe care advice to share.

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@jessalynn.forde

Jessalynn: Portland, OR

LOCATION-BASED SHOE STRUGGLE: My biggest hassle is rain, so I always apply this protective spray on leather and suede shoes. Just like how I need a spa day every once in a while, my boots need TLC too—they get a good cleaning before I put them away for the next season!

SHOE STORAGE SITUATION: I have my current lineup by the door for easy access and keep others in shoe boxes with the stuffing intact. That way they stay clean and hold their shape.

SCARIEST SHOE-MERGENCY: Being from Austin, I have a thing for breakfast tacos and I once spilled some on my new Ella pumps! Thankfully I was able to remedy the situation with corn starch—a trick I picked up in college.

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WHY TEAM MADEWELL (SERIOUSLY) LOVES SWEATER WEATHER

Not to get too warm and fuzzy here, but we’re pretty excited for sweater weather (and all the fun fall to-dos that come along with it). So we asked Team Madewell members near and far to share what they’re getting up to now that the temps are cooling down. Think everything from embracing turtleneck hair to perfect-pumpkin hunting.

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IN DEFENSE OF BODYSUITS

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In Defense of Bodysuits
an essay by Felicity Sargent

When someone says “bodysuit” my mind instantly conjures a ’90s power woman—short hair, long limbs—flicking through a meticulously merchandized closet filled with “the perfects.” You know—the perfect jeans, the perfect trench, the perfect button-down, the perfect loafers…and hanging above all that perfection, a selection of what may be the actual antithesis of imperfection: Endless. Perfect. Bodysuits.

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LADIES WE LOVE: PASTRY CHEF AYAKO KUROKAWA

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One of our favorite NYC secrets is Burrow, a tiny, charming patisserie tucked away in a nondescript building off the cobblestone streets of Brooklyn’s Dumbo neighborhood. And one of our favorite NYC ladies is Ayako Kurokawa, the pastry chef (or pastry artist really, but she prefers a more modest title) behind every mouth-watering, eye-catching treat made there. We visited her on a weekday afternoon just after closing up shop to talk about, among other things, David Bowie, favorite desserts and a very special grandmother.
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GIRLS INC., BY THE NUMBERS

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As a company made for (and largely made up of) women, we’re extra proud to support Girls Inc., a nationwide nonprofit organization committed to empowering young girls through advocacy and education. In honor of our collaboration with them, here’s a rundown of what Girls Inc. is all about—by the numbers.

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