MADEWELL ET SÉZANE: BEHIND THE COLLAB

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Our exclusive collaboration with French brand Sézane lands tomorrow, 10/21, and to learn exactly how it came together, we arranged a little tête-à-tête with both our head designer Somsack Sikhounmuong and Sézane designer Morgane Sézalory to ask them a few questions. Turns out the trick to a great collaboration isn’t just a shared fashion sense.

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Show + Tell: Sézane Designer Morgane Sézalory

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Parisian Morgane Sézalory’s designs for her line, Sézane, reflect her personal style ethos. First, every piece must have a “this was made just for you” effect and second, a well-stocked wardrobe shouldn’t include a million versions of any one thing. Her determination to create “the perfect black dress, the bag for all seasons, things that are both practical and quality” has garnered her a cult following in France. Her now-iconic La Superbe sweatshirt sold out within days when it was first released (do a quick Google search and you’ll see it on style bloggers, French editors and the like). Partnering with her on a 14-piece capsule collection—including a reissue of that very sweatshirt—felt natural for us, and we quite honestly can’t wait for Madewell et Sézane to arrive on Tuesday, October 21st. We went to visit Morgane in her hometown to understand the feverish obsession her designs provoke and the woman behind them.

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