Aside from actually booking a plane ticket and heading somewhere sunny, flipping through our spring lookbook is the next best thing to warm us up during the New York winters here at Madewell HQ. We can’t wait to get our hands on all the retro-cool, wallpaper-inspired prints, looks-like-vintage denim everything and breezy throw-on-and-go dresses. In the meantime, we chatted with our head designer, Joyce, to learn about her favorite pieces and where she imagines wearing the collection.
You know what time it is, friends? It’s the most wonderful time of the year (aka spring). And with it comes new shoes (!). Sandals, specifically, are the unsung heroes of sunny days. Dresses get a lot of fanfare (they’re scene-stealers, indeed), but sandals—utilitarian, cool, outfit punctuators—really do earn their keep once the weather warms up. Think of it this way: They’re likely the things you reach for every single day. So right now is the perfect time to prep yours for all that inevitable wear. Our design team helped us compile a list of tips that will keep them in tip-top shape.
It’s difficult to wrap our heads around the fact that crisp, glorious, warm spring days will return. But the fact that they indisputably will is what keeps us going the mornings it feels too cold to breathe. The annual launch of our spring lookbook always seems like a harbinger of all things good and sunny, and it’s just arrived (+ you can pre-order your favorite styles right now). To celebrate, we asked our friend Dayna Evans, writer at New York Magazine’s The Cut, to indulge our obsession with her genius works of micro-fiction—she’s been parodying our lookbooks over at The Cut for a few seasons now and we eagerly wait to literally laugh out loud (we’re talking serious, OMG-so-good belly laugh) every season while reading them. She was kind enough to work her imaginative magic exclusively for us and…well…just read.
After a seemingly never-ending winter, we’re ready for some sun and a breezy wardrobe to match. But until we have the real thing, there’s our spring catalog, photographed in Buenos Aires. Our new collection is filled with all those can’t-wait-to-wear pieces: airy dresses, gauzy shirts and easy denim. In the center of it all is Constance Jablonski, whose warm personality and genuine denim obsession captured what #everydaymadewell is all about: No matter where you go—even to a cobblestone-lined street in Argentina—the familiar things keep you grounded. What exactly are those familiar things for Constance? We found out via a little game of fill in the blanks.