We’ve all been there. A cool girl on the street. A pair of jeans that fits her just so. And then right as you’re about to eye the label, she disappears into the crowd. Here at Madewell HQ, we’re very familiar with this scenario—though thankfully, it happens most often in our offices and we can track each other down pretty easily. We decided to chat with our most denim-obsessed staffers about the jeans they’ve loved + lost and loved + well, won. They spilled; some serious denim love stories ensued.
Whether you’re saying “so long, 2016” with a laundry list of resolutions or just entering the new year repeating twenty-seventeen every time you write the date, one thing’s for sure: The new year comes with a shift, no matter how big or small. We don’t really buy into the whole “new year, new you” thing, but we do love the idea of “new year, evolving you” (sadly, it doesn’t have quite the same ring to it). And if there’s anything we love evolving, it’s our style. So much so that we found a few friends here at the office and asked them to share what they’re resolving to try—sartorially—in the new year. They shared, they showed, and here’s the thing, they look just like themselves but…refreshed. Exactly how you want to enter a new year: with a few game-changing styles to make up a capsule wardrobe of sorts, things you can turn to in the months ahead and think yesss.
This year we like to think we’ve really got your back—from gifts to buy, to what to wear, to how to make present wrapping not totally terrible. We’re sitting down with our team to glean a little pro advice to get you through the season with flying colors (blue being a nonnegotiable, of course). Next up is Jay, the man behind the visual design in our stores. If anyone can share a thing or two about decorating for the season without going all tinsel and candy canes, it’s him. (Not that we have anything against tinsel and candy canes…)