When we arrived at Rockaway Beach to meet The Skate Kitchen for a video shoot, leader of the pack Rachelle was scrolling through Instagram. “Do you guys know @ugly_delilah?” she asked, before showing us a few favorite shots of the, let’s say, unconventionally beautiful pup. “I love her so much. She follows me now,” she said, proudly. It takes a moment like this to remind you that the founders of this NYC-based all-female skate collective are mostly young, just-out-of-school ladies—because they’ve been skating for almost half their lives and have established a seriously impressive track record. They’re starring in a self-titled movie this summer, they’ve shot campaigns with major brands, plus their Instagram is blowing up—over 60k followers! It’s safe to say that this growing squad (featured are Rachelle, Brenn, Dede, Jules, Nina and Moonbear, aka Kabrina) has a lot to look forward to.
See how these NYC skater ladies of The Skate Kitchen do the all-white-for-summer thing (hint: it’s just two supereasy steps), then get to know them even better here. Oh, and don’t forget to check out our new arrivals to nab your own monochrome looks.
P.S. *Need* to know the song in the background? We don’t blame you. It’s “I Got The Moves” by Habibi.
If you couldn’t tell how excited we are about summer, well, we’re literally jumping for joy. Yep, check out our dancer friends Emma and Erica showing off their trampoline moves, then shop all the best new summery styles here.
(P.S. Loving the song in the background? It’s “Leave The Light On” by Overcoats.)
In Defense of Wearing Denim All Summer Long
an essay by Yaminah Mayo
Swimming season has arrived—and new timeless, supercute suits from the swimwear experts at Solid & Striped have us ready to dive right in. Check out our list of favorite places to take a dip across the country (and apologies in advance if we’re blowing up anyone’s secret spot).
Start getting your tunes, snacks, friends (and, of course, denim) ready—the sunniest-slash-happiest season will be here before you know it.
Aside from actually booking a plane ticket and heading somewhere sunny, flipping through our spring lookbook is the next best thing to warm us up during the New York winters here at Madewell HQ. We can’t wait to get our hands on all the retro-cool, wallpaper-inspired prints, looks-like-vintage denim everything and breezy throw-on-and-go dresses. In the meantime, we chatted with our head designer, Joyce, to learn about her favorite pieces and where she imagines wearing the collection.
This week: road-trip snacks, a rockstar style muse, ugly-cute is “a thing” and more.
One nonnegotiable in our beach bags this season? A can’t-put-it-down book to dive into between ocean dips. Check out Team Madewell’s picks and get some inspiration for your own seaside reading list.
We’re all about passionate women who are making it happen. Like Linda Bui—cosmetic-supply-chain guru slash ceramist slash master of plants—who is doing just that. We spent a day with her (and her pup, Quincy) in Williamsburg as she tried on some of our favorite summer dresses and talked creative inspiration, true-crime podcasts and otherworldly flowers, among other things.