SKATEBOARDING IS MAGIC: HANGING WITH THE SKATE KITCHEN

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When we arrived at Rockaway Beach to meet The Skate Kitchen for a video shoot, leader of the pack Rachelle was scrolling through Instagram. “Do you guys know @ugly_delilah?” she asked, before showing us a few favorite shots of the, let’s say, unconventionally beautiful pup. “I love her so much. She follows me now,” she said, proudly. It takes a moment like this to remind you that the founders of this NYC-based all-female skate collective are mostly young, just-out-of-school ladies—because they’ve been skating for almost half their lives and have established a seriously impressive track record. They’re starring in a self-titled movie this summer, they’ve shot campaigns with major brands, plus their Instagram is blowing up—over 60k followers! It’s safe to say that this growing squad (featured are Rachelle, Brenn, Dede, Jules, Nina and Moonbear, aka Kabrina) has a lot to look forward to.

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THE SKATE KITCHEN SHOWS US HOW TO WEAR ALL WHITE

See how these NYC skater ladies of The Skate Kitchen do the all-white-for-summer thing (hint: it’s just two supereasy steps), then get to know them even better here. Oh, and don’t forget to check out our new arrivals to nab your own monochrome looks.

P.S. *Need* to know the song in the background? We don’t blame you. It’s “I Got The Moves” by Habibi.

ROAD TRIPS, RAINBOWS AND STRAWBERRIES: THE INSPIRATIONS BEHIND OUR SPRING COLLECTION

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Aside from actually booking a plane ticket and heading somewhere sunny, flipping through our spring lookbook is the next best thing to warm us up during the New York winters here at Madewell HQ. We can’t wait to get our hands on all the retro-cool, wallpaper-inspired prints, looks-like-vintage denim everything and breezy throw-on-and-go dresses. In the meantime, we chatted with our head designer, Joyce, to learn about her favorite pieces and where she imagines wearing the collection.

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LADIES WE LOVE: CERAMIST-SLASH-FLORIST LINDA BUI

We’re all about passionate women who are making it happen. Like Linda Bui—cosmetic-supply-chain guru slash ceramist slash master of plants—who is doing just that. We spent a day with her (and her pup, Quincy) in Williamsburg as she tried on some of our favorite summer dresses and talked creative inspiration, true-crime podcasts and otherworldly flowers, among other things.

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