We’re longtime admirers of stylist and founder Karin Bereson’s NYC-based label, No.6, both for its vintage-meets-right-now aesthetic and impressive selection of prints. So we took that admiration and turned it into a collection—teaming up on an exclusive capsule of party-ready dresses and jumpsuits based on the line’s most-loved pieces (special archival prints included). For Karin’s expert tips on adding edge to feminine pieces, dressing for the holidays without overdoing it and feeling confident in whatever you’re wearing, read on. Continue reading


As promised, we’re back with more travel-savvy advice and envy-inducing photos from a few of our friends who recently stayed at the new Hotel San Cristóbal in Todos Santos, Mexico. Discover the dos (and some don’ts) they swear by, scratch that let’s-get-out-of-here itch and find out how you can score a beach vacay of your own.

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Once the weather starts warming up, it’s like there’s a little voice in our heads saying: “Get out there, explore.” That feeling makes us want to drag our carry-ons out of our closets, pack a couple of swimsuits, throw on a beachy hat and just go. Before booking our own trip, we caught up with some travel-savvy women who shared a few vacay tips (and their gorgeous snaps) after staying at the dreamy Hotel San Cristóbal in Todos Santos, Mexico.

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This year we like to think we’ve really got your back—from gifts to buy, to what to wear, to how to make present wrapping not totally terrible. We’re sitting down with our team to glean a little pro advice to get you through the season with flying colors (blue being a nonnegotiable, of course). Next up is our friend, model and vintner Michele Ouellet. She divides her time between the East Coast (modeling) and the West (working for her family’s winery, Lorenza). So she knows a thing or two about schlepping from here to there. And not looking like she’s, you know, schlepping.

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How To: Turn Yourself Into a Morning Person (Or At Least Fake It)


Get this: You can be happier, calmer and a zillion times more productive starting tomorrow, before you even leave the house. And with a few simple tweaks, you can turn yourself into a morning person (or a morning-ish person). Here, Team Madewell shares their tips—hot lemon water, solo dance parties and really great pajamas included.  Continue reading

Our Designer Joyce Answers 6 of Your Denim Styling Questions


Last winter, our designer Joyce answered denim styling questions on our blog that came straight from you. The questions were so great—and Joyce had such a good time tackling them—we asked for more this summer. In just a few hours, we had burning denim-related Qs on some major common themes, from the best maternity jeans and petite fits to mixing washes and Joyce’s own go-to pair. We’ll let Joyce take it from here…

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How To Care For Your Sweaters: 10 Tips


Photography by Angi Welsch

One day, our clothing will launder, fold and care for itself. Until then, we’re stuck with the job of wearer and carer. This sweater season, we are learning the art of skipping the dry cleaner and de-pilling, de-shrinking and hand washing at home, with 10 tips from the experts at New York-based garment-care boutique Madame Paulette.

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Take Good Care: 6 Tips for Making Your Denim Last

If you love your jeans as much as we do (to say we’re obsessed is putting it mildly), you’ll want to keep ’em in great condition forever. That’s why we asked Madewell denim pro Mary Pierson for her expert advice on how to preserve and care for your cherished pairs.


What’s your number-one rule when it comes to taking care of jeans?

Don’t wash your jeans too often. The less frequently they touch water, the longer the color will last. I know people who are die-hards, and have worn jeans for two years without washing. This might scare clean freaks, but natural elements like ozone in the air, a little dirt and body oil all add beauty and character to jeans. Like how bed-head and dirty hair are a little sexy—it’s the same with jeans.

Got it. So how can you get rid of odors, sans washing?

You can hang your jeans outside on a hanger and mist with Febreze to release odors. You can also tumble them in the dryer with a dryer sheet.

If you do break down and wash your jeans eventually, what’s the best way?

Wash them inside out, in cold water and with a mild detergent to preserve the color. Don’t use bleach—any time bleach touches indigo it gets lighter. It’s best to let them air dry, and if they get a little stiff, you can put them in the dryer on low heat for a few minutes to soften them up. Continue reading

6 Tips for a Brimfield Trip

Antique alert! Tomorrow is your last chance this year to hit up the world famous Brimfield Collectibles Show in Massachusetts. To help you prepare, we asked Jay, head of our visual team (and flea market treasure hunter extraordinaire), to give us his top six antiquing tips. See below before you go, then tweet some of your discoveries @madewell1937 so we can see what you got!


1. WHEN TO PLAN: “Most hotels are sold out weeks in advance, so try to book as soon as you know you’re going. Last-minute antiquers might want to invest in renting a roomy van!”

2. WHAT TO PACK: “The weather is always unpredictable at Brimfield, but the show goes on, rain or shine. Make sure to wear comfortable shoes, pack a pair of your favorite rainboots and don’t forget a cheap poncho (umbrellas can get in the way).”

3. WHEN TO ARRIVE: “Three words: Get there early. Some fields open as early as 6am, and parking fills up very, very quickly.”

4. WHAT TO EAT: “Mmm. We love all the greasy festival food at Brimfield—but I suggest queuing up around 11am to avoid the long lines.”

5. HOW TO PAY: “Bring cash. Many dealers don’t take checks, and the ATMs are often maxed out.”

6. HOW TO HAGGLE: “Most dealers expect to negotiate, so don’t be afraid to ask them to meet you in the middle. (It also helps to ask a question or two about the item’s history to assess its value.)”