YOUR ALTER EGO CARRIES A MADEWELL BAG—LET US EXPLAIN

Maybe you’re an everyday nurse like Diana Prince by day and a golden-lasso-wielding Wonder Woman by night. Maybe your usually-chipper-self has a dark side that appears when you feel hangry. Or maybe you’re “the quiet one” whose inner pop star comes alive with a karaoke mic in hand. Alter egos come in many different forms—and in this case, yours just might be carrying one of our ready-for-anything canvas bags. Read on to find out which one will have you switching up your usual style.

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You: can’t travel anywhere without an overstuffed rolling suitcase

Your alter ego carries: the streamlined Transport Weekender

Traveling with this rugged-cool weekender, you won’t need five extra outfit options because your alter ego is a frequent flier who has the versatile vacay wardrobe that goes seamlessly from coffee to cocktails and fits easily inside a just-spacious-enough bag. As your expert-packer other half, you always answer “yes” to a spontaneous road trip. Bonus points for calling shotgun.

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Interviewing our Transport Collection (Really, Hear Us Out)

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A few years ago, our design team set out to create something simple: a timeless tote so free of trendy details that you could carry it for as long as the leather would allow (aka forever). The result: our Transport Tote. Since then, we’ve added some new shapes and sizes, and while they all share the same rugged yet refined style—thanks to fine leather, minimal hardware and tonal stitching—each has its own pretty unique vibe. Allow us, or, um, them, to explain.

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#Totewell: Our Transport Tote, By The Numbers

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We love a good backstory, especially when it sheds light on an old friend. In this case, our “friend” happens to be our iconic Transport Tote (the bag we so fondly refer to as our “constant companion”). We went to our design team to find out how it all began, from landing on the perfect strap length to the months—yes, months—spent perfecting the shape.

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00_Hed

According to us, all submissions to our #totewell Instagram contest are winners, but we did promise to narrow it down to three. Meet the Instagrammers who stole our hearts (figuratively and digitally).

01_jeannettehlee

@jeannettehlee

02_christydeines

@christydeines

03_kateprice

@kateprice

Each of the winners will receive $1,000 Madewell gift cards (let the obsessive deliberations begin). And because we couldn’t resist, see a few more of our favorite submissions on Facebook here.

P.S. Don’t stop the #totewell love. Your pictures may still end up in our gallery on madewell.com.

#Totewell: Where We’ve Taken Our Transport Totes

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With temperatures (finally) on the rise and the long Memorial Day weekend approaching, we’ve got travel on the brain. For some inspiration—and in the spirit of our #totewell contest—we asked a few of our friends from around the office to share memorable places they’ve journeyed with theirs.

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Our Favorite #Totewell Instagrams So Far

When contest submissions are this good, it’s tough to play favorites, but here are nine ‘grams from our #totewell Instagram contest that we couldn’t help but show off. (Our Insta-friends really know their stuff—and just maybe they’ll inspire a snap or two of your own.)

00_Hed 01_jessicacomingore

02_romoromoromo

03_wideeyedlegless

04_misswhitneyowen

05_laurenswells_A

06_1956blooms

07_laurenswells_B

08_kccesiro

09_amandajanejones

from top: @jessicacomingore, @romoromoromo, @wideeyedlegless, @misswhitneyowen, @laurenswells, @1956blooms, @laurenswells, @kccesiro, @amandajanejones

There are just a few more weeks left to enter our #totewell contest—you have until May 19th to be exact, so snap to it. Instagram a photo of where you’re taking your bag or what’s in it with hashtag #totewell for a chance to win one of three $1,000 Madewell shopping sprees.

Shop our entire assortment of Transport Totes here.

How To Care For A Leather Bag: 5 Tips

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A brand-new bag has its appeal, but there’s nothing better than the warm familiarity of one you’ve broken in and had for years—which is why we design our leather bags to last forever. But like any long-term love affair, a little TLC is required, so we asked our in-house leather experts for advice.

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