While a cozy sweater or a monogrammed bag are both excellent gift options, this year we’re also giving add-ons that can’t be wrapped, i.e., a day trip out of town, a handwritten note or even a heartfelt hug. The crème de la crème? We’re also giving away a trip for two to Paris, with a stay at our favorite boutique hotel, Mama Shelter.

Continue reading

Hometown Heroes: #MadewellBK Edition


The most exciting part of opening a new store is, invariably, meeting the people in our new neighborhood. We always seek out local creatives, from chefs to artists to makers (aka the people who are really influencing the culture) to get fully acquainted with our new digs. Case in point: our new store in Williamsburg, Brooklyn, where seven inspiring women—from an urban farmer to a perfumer—made our opening night extra special.

Meet our hometown heroes.

Continue reading

Noticed: Sweaters and Untucked Button-Downs


We lived in super-lightweight shirts and tanks last summer, loving their practical breeziness and the decidedly less practical occasional flash of skin. But those are precisely the things we’re now trying to avoid—and with cooler temperatures come more layers and, with them, layering tricks.

Continue reading