First Look: Spring 2014 at Madewell

It’s not always easy to keep a secret, especially when it’s a great one. Here’s an exclusive sneak peek at our spring 2014 collection preview held today in downtown New York. (Outfit planning strongly encouraged.)


Our new designer Somsack Sikhounmuong took his time to get everything just right for spring—from the special denim washes to the globally sourced prints and lived-in leather. You can read all about his inspiration here. And if you’re the headphones-wearing type, you can cue up his equally thoughtfully curated playlist on our Rdio, which we’ve had on repeat all day.


P.S. We swiped these from our Instagram, where there are even more behind-the-scenes moments from today’s presentation. #springmadewell